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084f2db8c6 Asch as an example of the power of norms. Secondly, an emergent norm approach addresses the supposition that individual action within crowds is a result of anonymity. A short discussion of the applicability of the theory for sociologists, authorities, and social movement leaders is also included. Three traits of collectivities have been defined in order to make more clear the distinctions between them and other social groupings. Keywords Collective Behavior; Contagion Theory; Convergence Theory; Crowd; Keynoter; Norm; Protests; Riots; Social Structure; Symbolic Interactionism; The Public Emergent Norm Theory Overview The behavior of crowds and other acting collectivities has interested social scientists since Gustav Le Bon wrote The Crowd: A Study of the Popular Mind in 1896. type Status report. This includes a discussion of the social organization of crowds, a discussion of the role of anonymity and familiarity in crowd behavior, and the process of emergent norms in the public. They further explain, "As a group, a collectivity is more than simply a number of individuals.
4-5). 4). Finally, there is a discussion of the critiques and potential shortfalls of the theory. This approach emphasizes that crowds are instances of like-minded individuals coming together to act on collective grievances rather than on instinctual tendencies (Macionis, 2001; Morrison & Steeves, 1967; Turner & Killian, 1972). 4). Get Homework Help Ask real teachers questions on any subject or search 300,000+ answers. Instead, emergent norm assumes that all human interaction is guided by norms, and that collective behavior is not exceptional in this regard. As a response to both contagion theory and convergence theory, both of which view crowd behavior as pathological, Turner & Killian (1972) developed the emergent norm approach to the study of collective behavior.